Local Home Improvement Stores
Independent operators improving assortment, shelf layout and sales efficiency.
RETAIL•HOME IMPROVEMENT•E-COMMERCE
Grow your store and e-commerce with hands-on experience.
Practical consulting for store setup, product assortment, shelf layout, sales performance and marketplace operations.
20+Years in retail
5+Years in e-commerce
360°One view across store and online
PHYSICAL RETAIL + DIGITAL SALES
Connecting retail experience with digital commerce.
An integrated model spanning store planning, sales performance, product management and global marketplaces.
RETAIL
Store planning
Assortment
Shelf layout
Sales KPI
Stock & availability
Physical + Digital CommerceTwo worlds, one expertise
E-COMMERCE
HOW WE CAN HELP
End-to-end support, from strategy to operations
Our team develops measurable, practical solutions around your real business needs—not off-the-shelf playbooks.
01
Home Improvement & Store Setup
Store format, department planning, opening preparation, ownership and core operating systems.
↗02Product & Category Management
Assortment, category depth and price architecture shaped around local demand and customer profiles.
↗03Shelf & Store Layout
Customer-friendly flow, product grouping, cross-merchandising and visual merchandising.
↗04Sales & Store Performance
Sales budgets, KPIs, availability, team development and operational efficiency.
↗05Marketplace Management
Amazon, eBay and Walmart setup, listing optimization, account health and day-to-day operations.
↗06E-Commerce Operations
Building and improving Shopify, inventory, order, returns, customer experience and supply workflows.
↗WHO IT’S FOR
For businesses strengthening both physical retail and digital sales
Markets & Retailers
Businesses launching a new store or improving layout, assortment and customer flow.
Manufacturers & Brands
Businesses positioning products in physical stores or global marketplaces.
SMEs & Online Sellers
Teams seeking better control across inventory, listings, orders and customer operations.
CORE EXPERTISE
Hands-on experience. Data-led decisions.
01
Store Openings
Defining the right store format, planning space and departments, building the opening calendar, clarifying team ownership and establishing operating standards.
02
Product Assortment
Creating the right category breadth and product depth through local demand, customer profile, price architecture and sales-potential analysis.
03
Shelf & Visual Display
Designing customer-friendly shelf plans, product groupings and complementary placements that improve availability, navigation and cross-selling.
04
Inventory & Supply
Aligning stock levels, replenishment routines, turnover and supply flows to protect availability of critical products and improve operational control.
05
Sales & KPIs
Turning sales targets, budgets, conversion, basket and inventory indicators into a clear review system with actions for performance gaps.
06
Marketplace Health
Monitoring listing quality, order performance, customer experience, policy compliance and account risks to enable timely intervention.
HOW WE WORK
A measurable framework from analysis to execution
Every engagement is built on understanding the current state, setting clear priorities and consistently tracking practical actions.
Data-informedPracticalConsistent follow-up
Discovery
We clarify your goals and current operational challenges.
Analysis
We review your operations, data and improvement opportunities together.
Roadmap
You receive a prioritised and actionable plan.
Implementation
We work with your team and track progress consistently.
OUR WORKING PRINCIPLE
Recommendations that work in practice—not just in a presentation.
Every business has a different scale, team and set of priorities. We recommend only what you need, focusing together on practical implementation, clear communication and sustainable outcomes.
20+
years of hands-on and leadership experience
ABOUT US
A team connecting retail and e-commerce expertise
MadsCommerce is built on hands-on experience in national home improvement retail, including store openings, assortment, category management, shelf layout, inventory and sales performance. Our team combines this foundation with marketplace operations across Türkiye and the US—including Amazon, eBay, Walmart, Shopify and leading local platforms—and brings the right expertise together for each engagement.
Nafi Alper Ürgüplü
Founder · Retail & E-Commerce Advisor
16 years of hands-on experience in a national home-improvement retail chain, from customer advisor to store manager, leading teams of up to 100 people and owning budgets, KPIs and inventory planning. He then led a new store opening from scratch and served as acting general manager. In recent years he has managed sales operations on Trendyol, Hepsiburada and n11 in Türkiye and on Amazon, eBay, Walmart and Etsy in the US, as well as e-commerce sites on Shopify and WordPress.
LinkedIn profile →FROM EXPERIENCE
Work we have done in the field
Opening a store from scratch
Layout planning, team building, supplier and product agreements, pricing, software infrastructure and opening preparation for a new home and DIY store, delivered end to end.
Running a large-scale store
Sales budgets, KPI tracking, inventory planning and customer experience with teams of up to 100 people, sustained to the same standard over many years.
Brand operations on US marketplaces
Listings, inventory, orders and account health for several brands on Amazon, eBay, Walmart and Shopify, fulfilled from a US warehouse.
OUR EXPERIENCE JOURNEY
From the retail floor to global e-commerce
Home Improvement Retail
A national retail career beginning in customer advisory and progressing to store leadership and operations.
Move to E-Commerce
Founded an e-commerce venture and managed Trendyol, Hepsiburada and n11 operations.
Global Digital Commerce
End-to-end management of Amazon, eBay, Walmart and Shopify sales operations for the US market.
Consulting
Turning retail and e-commerce experience into practical roadmaps for growing brands.
FREE STORE AUDIT
Is your marketplace store underperforming?
Send us your store link. We will review listings, price and stock, ads and account health, and share three priority actions, free of charge.
LET’S TAKE THE FIRST STEP
Let’s talk about what could work better in your operations.
30 minutesA focused discussion of your needs
Clear assessmentIdentify priority issues and opportunities
Next stepScope and roadmap where there is a fit
Use the form below to request an introductory consultation. Share only the information needed for your enquiry.
Prefer email? hello@madscommerce.com
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